McDonald’s

Inspiration Celebration Gospel Tour

Creative Direction | Tour Playback Visuals | Documentary Content | Show Package Design | Post-Production | Motion Graphics | Promotional Videos | TVC | Social Content | Photography

Since 2012, The McDonald’s Inspiration Celebration® Gospel Tour has raised more than $1M to help families with ill or injured children stay close when they need it most, featuring inspiration and performances from some of Gospel and R&B’s top talent.

Lamar Haaley Studios has been a trusted visual content partner for the tour since 2018 helping to grow and maintain engagement and donations with both digital and in-person audiences.

Brand: McDonald’s

Agency: Faith-Based Communications

Executive Producer: LaShaunn Tappler

Producer: Monica Parks-Murphy

Producer: Terrence “GodFrame” Ford

Docu-style Interviews

Promo Videos/TVC

Organic Social Content

Short-form vertical video clips shot on iPhone for increased organic social engagement on owned and borrowed channels.

Photography

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