McDonald’s 2018 Inspiration Celebration Gospel Tour | CONCERT INTRO VIDEO



Faith-Based Communications, Inc. | McDonald’s

our role

Video Production | Typography | Motion Graphics | Voiceover

the challenge

Faith-Based Communications, came to Lamar Haaley Creative to produce two concert intro videos for the 2018 McDonald’s Inspiration Celebration Gospel Tour. We were challenged to create an attention-grabbing visual experience that moved attendees to action in alignment with the tour’s theme, “The Hero in You.”

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our approach



We wanted to use bold human-focused imagery, so we started by curating a ton of headshots and lifestyle photos primarily featuring African-Americans (target demographic).


Once the typography animation, imagery, and voiceover were in place, we partnered with Musicbed to find a cinematic soundtrack and added our own sound effects for the finishing touch.


We believe words are extremely potent, so our choice of language needed to very intentional, loud, and in-your-face. This was a must for both the visual typography and the voiceover recorded by GodFrame.

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the final product


what our clients said


“To say it’s great would be an understatement.”

“Maaaaaaan, you rocked this!”


“The audience gave a standing ovation before it was over…it was so loud, we couldn’t even hear the rest of the video the first night!”

videoLamar Haaley Creative