Lamar Haaley, LLC
Brand Identity Design
Social Media Design
When our founders Terrence and Jasmine decided to restructure the Lamar Haaley company, we were challenged to visually and logistically split the existing entity (Lamar Haaley Films) into two brands - one for weddings and another for commercial work.
Our mission was simple:
Design a unique brand identity for each company.
Provide a clear online destination for each brand's target audience.
Avoid losing our minds in the process.
Step one was to define exactly what our new companies would offer (and more importantly, what they would NOT offer) and why. The wedding film brand was easy...we do wedding films.
But the commercial brand was surprisingly tough because there were sooo many directions we could go. Thankfully, after days of brainstorming, re-writing, and crumbling up sticky notes, we had our answer: we do creative media production and consulting.
The next task was writing a slogan or brand statement for each business - another thing that we don't take lightly. We wanted a single defining statement that told each brand's story and clearly conveyed who we are, what we do (and don't do), and who we do it for.
Here's where we landed:
Lamar Haaley Wedding Films
A wedding videography studio helping brides and grooms' stories live forever.
Lamar Haaley Creative
A creative media production and consulting group helping purpose-driven brands shape the way the world thinks, feels, and behaves.
Up next were the logos, fonts, and color palates. Since it already had an elegant feel, we kept the wedding film font the same as before, but spruced up the color scheme for a more light and airy feel. We thought about keeping the same font for Lamar Haaley Creative too, but instead ran with the opportunity to make something fresh and wild.
Now that each brand is living and breathing on its own, we can finally put our focus back on serving our clients well. Creative work is never really finished, so we'll continue refining and tweaking. In the meantime, we love the new look and feel, and we hope you do too!