Atlanta Media Production & Consulting Group.
 
mcdonalds-15-logo-black-and-white.png
 

McDonald’s 2018 Inspiration Celebration Gospel Tour | CONCERT INTRO VIDEO

oladimeji-odunsi-565198-unsplash.jpg

overview

client:
Faith-Based Communications, Inc. | McDonald’s

our role
Video Production
Typography
Motion Graphics
Voiceover

the challenge

Faith-Based Communications, came to Lamar Haaley Creative to produce two concert intro videos for the 2018 McDonald’s Inspiration Celebration Gospel Tour. We were challenged to create an attention-grabbing visual experience that moved attendees to action in alignment with the tour’s theme, “The Hero in You.”

 

 

Screen Shot 2019-04-09 at 10.53.50 PM.png


our approach 

photos

We wanted to use bold human-focused imagery, so we started by curating a ton of headshots and lifestyle photos primarily featuring African-Americans (target demographic).
Compelling voiceover.

verbiage

We believe words are extremely potent, so our choice of language needed to very intentional, loud, and in-your-face. This was a must for both the visual typography and the voiceover recorded by GodFrame.

audio

Once the typography animation, imagery, and voiceover were in place, we partnered with Musicbed to find a cinematic soundtrack and added our own sound effects for the finishing touch.



08 - sad.jpg
still 01.jpg
still 03.jpg
55 - generation.jpg
30 - generation.jpg
still 02.jpg
 

the final product

55 - generation.jpg

WHAT OUR CLIENTS SAID…

 

“To say it’s great would be an understatement.”

———

“Maaaaaaan, you rocked this!”

———

“The audience gave a standing ovation before it was over…it was so loud, we couldn’t even hear the rest of the video the first night!”

———

 

tobias-van-schneider-88137-unsplash.jpg